Things we can help you with
A website is a dynamic medium which needs to be nurtured. By this, we mean the user’s interaction should be constantly monitored and enhancements should be applied to the site whenever deemed necessary. Likewise, the content of the site should be kept current and evolving business objectives should always be reflected and maximised in a company’s on-line presence.
We can provide you with the following Support and Management Services:
Your domain is the name of your website e.g. www.wysiwebdesign.co.uk. Domains are registered by licence fee and usually need to be renewed on an annual or bi-annual basis.
- Virtual Private Services (VPS)
Your website will need to be hosted on servers. These can be provided by us as a hosted service. Hosting services can be provided by different methods - shared, dedicated and VPS. We will discuss what’s best for you to ensure that you have the most cost-effective solution for your requirements.
- Vulnerability scans
- Penetration testing
- PCI DSS compliance
- Security reviews
Dependent on the nature of your website – e.g. whether you hold customer sensitive information such as personal and credit card details - will determine the level of security that is required.
Certain businesses and industries are vulnerable to opposition campaigners who may attempt a denial of service (DOS) attack to bring down your website.
We can assist you in achieving the correct level of security with the services listed above so that preventative measures are put in place to protect your website.
Scalability & performance reviews
Scalability - the nature of your website, your customer base and your service offerings will determine the number of concurrent users who may want to access your site at the same time. A scalability review will identify what needs to be put in place on your website to ensure an optimal user experience.
Performance – customer activities on your website such as registration, shopping cart checkout and video streaming will have an impact on the performance of your website. We will assist you in ensuring that the right infrastructure is in place to maximise the user’s experience.
- Content management
- Site structure
- Email set-up / migration
Good websites are always evolving by changing and adding content. These changes may include the addition of new pages and new menu items. We are able to assist you in performing these functions by showing you how to do it on your CMS (Content Management System) or we can carry out these changes on your behalf.
We can also assist you with email set-up and the migration of existing email accounts.
- Writing for site (including keywords)
- Article contributors
- Seasonal updating
- Cleansing (from old website)
- Migration (from old website)
For a website to be effective, it requires that the initial content is ‘search engine friendly’ i.e. on-page factors such as keywords, meta data e.g. title tags and description, header tags and alt tags, are put in place.
Content should also be a living, breathing organism. In other words it should be continually updated to ensure that search engines rank your website highly so that your website will move up the search listings (known as ‘organic ranking’).
We can provide you with any of the content services listed above to make sure that your content is as effective as possible in driving users to your website.
- Video production
- Photography – for provision of website images
- Whiteboard animation
Visual content on a website has a dramatic impact on the user’s perception and understanding of the services.
Many websites use stock images which are images that can be bought online and so the same images can be displayed on several different websites.
To ensure that the unique personality of your website shines through, we can assist you in making your website present a professional and effective visual impact by creating impressive visual material exclusively for you.
Optimisation / SEO
- On-page optimisation
- Keyword research
- Link checking
- Inbound linking
- URL Normalisation
- Site Structure
- Site Maps
SEO is Search Engine Optimisation and effective use of this helps your website to move up the search rankings. To read more about SEO, click here.
We can provide any of the optimisation elements above to help improve the ranking of your website. Providing elements like a site structure, site map and URL normalisation (ensuring that your URL’s – website addresses – are standardised in a consistent manner) can be one-off activities, whilst those such as keyword research and providing inbound links are most effective if carried out on a monthly ongoing basis.
- Google account set-up
- Google Local listing
- Set-up and administration of Google Adword campaigns - pay per click campaigns
- Set-up and administration of Google Analytics - customer activity analysis
- Set-up and administration of Google Webmaster Tools - customer activity analysis
- Set up YouTube video channel
We can assist you in ensuring that your website enjoys the full power of the Google toolset so that it realises the maximum audience exposure possible.
Social media marketing
The power of social media has become a very effective tool in internet marketing and can have substantial benefits for your web presence. We can assist you in ensuring you have a harmonised web presence across your website and the appropriate social media channels.
Email marketing campaigns
We can assist you in harnessing the power of email campaigns to your potential customer base.
We will ensure that the correct tools are used to measure the responses of the campaigns to ensure that any activity and effort in this area are optimised.
We can assist you in the production of the email templates to ensure a harmonised branding approach.
- CMS (Content Management System)
- Google adwords
- Keyword research
We at Wysiweb can compile effective training tools to allow you to grow your own knowledge and understanding of the many components involved in managing an effective web presence.
Production of marketing collateral
- Business cards
- Compliments slips
- Stretch banners
We can extend our services from the digital services to the design and production of physical collateral to ensure a consistent marketing and branding message for your venture.